There is also a design marketed specifically to girls with a hot pink console and pastel colored buttons.
These units, marketed as the Master System III, include several innovations such as wireless controllers and television connections. Sega also released two devices that let people play their Master System games on the new Genesis and Game Gear systems.ĭespite its demise in 1992, the Master System continues to be popular in Brazil. With the success of the Genesis, Sega reclaimed the production rights in 1990 and continued producing the unit for two more years. This did not increase its popularity with consumers. This was not enough to overcome Nintendo's advantage in market share, however.įor two years of its six-year production, Sega sold the American production rights to Tonka. The Master System had sharper, more colorful graphics and substantially better sound quality than the Nintendo Entertainment System. In 1986, Sega challenged Nintendo's dominance by releasing the 8-bit Master System. Sega entered the electronic games market producing only software and full-sized arcade cabinets.
